Facebook Live post-16 information events

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Education Partnership North East is a leading education provider with a vision of excellence and a reputation for success.

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To provide essential transition information and support to students investigating their post-16 options while at home during the COVID-19 lockdown.

Description of the activity

Education Partnership North East’s recruitment officers and course lecturers streamed live videos to offer advice and support to those who are considering a progression to college or sixth form.

Teams from across Hartlepool Sixth Form, Northumberland College and Sunderland College delivered informative sessions focusing on topics such as GCSEs and exams, transitioning from school to college, careers advice, apprenticeships, virtual open events, the application process and life on campus

The Facebook Live events included a ten-minute presentation or talk and an opportunity for viewers to ask any questions that they have.

Key stakeholders/collaborations

Support staff including marketing & engagement
Curriculum staff

Evidence of impact

Hartlepool Sixth Form

Over 1,200 viewers across three sessions (with more than 2,500 people reached).
Over 600 engagements including likes, questions and shares

Northumberland College

Over 5,700 viewers across 10 sessions (with more than 12,500 people reached).
Over 3,300 engagements including likes, questions and shares

Sunderland College

Over 5,000 viewers across eight sessions (with more than 12,000 people reached).
Over 3,300 engagements including likes, questions and shares

Staff feedback

During lockdown, we are taking a digital approach to offering that guidance and support and Facebook Live offered a great platform to do this. The success has been fantastic, we got some great feedback, and we’re planning to do more events like this in the future.”
“I am so pleased that I can connect with prospective students to help them on their journey to college.”

Top tips (step-by-step guide) for replicating

Choose staff who are comfortable and confident to engage on a live platform.
Pre-promote your events to your target audience by email and social media.
Ensure full training is given to those delivering the sessions.
Have another member of staff on-hand to answer any questions asked in the comments.
Monitor your video engagement using Creator Studio
Follow up any enquiries received
Post the video on your Facebook timeline for those who couldn’t catch the live session